The Blum Lehre website is a career site that appeals to a young target group and impresses with animations and a horizontally scrollable start page.
The Blum Lehre site is a career portal designed as a gateway for young talents to get a smooth start at Blum. My central role in the project included the UI design, the creation of animations and extensive user testing. The animations of illustrations are played as soon as they are displayed on screen.
In the career portal, each apprenticeship is represented by an individual illustration in the style of one-line drawing. Each line represents a specific profession in a concise and visually appealing way.